Otto Hutt reinvents itself
New appearance, clear positioning in the communication mix, and modern imagery: After nearly 100 years, Otto Hutt is treating itself to a new brand image and thereby underlining its goal of developing high-quality writing devices for people with an individual sense of style. In a process spanning several months, the company carved out its own strengths and brand value – the new brand identity brings together the insights gained into a clear position. The new brand profile particularly emphasizes Otto Hutt’s outstanding competence in terms of individuality, precision, and craftsmanship.